Sales · Distribution · Marketing · Technology
Strategy that drives profitable growth in resorts, parks and hospitality.
RVaz Soluções em Vendas is born from more than 20 years of commercial leadership in CVC, LATAM, Decolar, Grupo Wish, Grupo Fasano and Hot Beach Parques & Resorts.
Rodrigo Vaz Ribeiro
Founder · Commercial Vice President of Resorts Brasil (volunteer)
Management philosophy
The 3Rs that support each delivery
I transform strategy into profitable growth by combining People, Processes and Market — supported by three pillars that go together.
Results
Sustainable growth, profitability and value generation.
Reputation
Strengthening the brand, positioning and market presence.
Relationships
Development of people, customers, partners and ecosystem.
How can I help
Four fronts, one objective: sell better
Acting as a consultant, councilor or interim leader — from diagnosis to execution with your team.
Commercial strategy
Commercial policy by product, segmentation, market coverage and variable remuneration that achieves the right result.
Distribution & revenue
Balance between direct sales, operators and OTAs, with acquisition costs under control and consistent pricing.
Technology & AI
Connected booking engine, CRM, WhatsApp and sales center — AI applied to service and conversion.
High performance teams
Structure, management rituals and development of commercial leadership that sustain growth.
Recent deliveries
Numbers of a commercial turnaround
Indicators of a leadership cycle in parks and resorts, focusing on own channel, efficiency and brand.
9% → 27%
Share of sales via your own website
53% → 75%
Participation of direct sales in the mix
+50%
Growth in MICE sales
ROAS 26
Highest media return on the market
An RVaz publication
TURNSales News
Biweekly curation of sales, distribution and technology for resorts and water parks in Brazil, Latin America and the United States.
- 0175.5% of resort sales in Brazil are already direct, according to a study by Resorts Brasil
- 02Hospitality enters 2026 investing less than 2.5% of revenue in marketing
- 03São Roque (SP) announces megapark with 150 thousand m² artificial beach
Media
The market follows this trajectory
Interviews and reports in PANROTAS, Hotelier News, Exame, Turismo Comparado and other sector vehicles.
Qualviagem · Oct 2026
Hot Beach invests in expansion and announces a first-of-its-kind attraction in Brazil
Interview about the expansion of the Olímpia complex: the first water roller coaster with a Dueling format in Brazil, scheduled for 2027, and the brand's fifth resort, Hot Beach You, with 303 rooms.
Read in the vehiclePANROTAS · Oct 2026
Hot Beach announces new water roller coaster for 2027
Interview about the first water roller coaster with a Dueling format in Brazil, scheduled for 2027 as part of a new expansion area at Hot Beach.
Read in the vehicleHotelier News · Sep 2026
Live commerce opens a new sales showcase for the hotel industry
As live broadcasts bring together the resort's presentation, service and purchase at the same time — a new front for direct sales and conversation with the traveler.
Read in the vehicleLet's look at your channel mix together?
An initial conversation already shows where the revenue that currently escapes to distribution costs is.
Talk to Rodrigo