Career
Over 20 years building growing business operations
Senior executive in hospitality, tourism, aviation, resorts, digital distribution and e-commerce. Leadership of commercial operations, revenue, sourcing, product and channel transformation in national and multinational companies.
Executive profile
Commercial strategy
Senior executive with more than 20 years of experience in the hotel, tourism, aviation, resorts, digital distribution and e-commerce segments, leading commercial operations, revenue, sourcing, product and sales channel transformation in national and multinational companies.
Consolidated trajectory in organizations such as CVC Brasil, Decolar, LATAM Airlines, Wish Resorts, Grupo Fasano and Hot Beach Parques & Resorts, with outstanding performance in leading complex commercial operations.
Management of multidisciplinary teams and development of scalable commercial models for the leisure, luxury and hospitality markets — always at the intersection of sales, marketing, revenue and technology.
He also currently holds the position of Commercial Vice-President of the Brazilian Resorts Association, Resorts Brasil, strategically contributing to the strengthening and development of the resorts, leisure and entertainment sector in Brazil.
Specialties
- Commercial strategy
- Revenue expansion
- Hospitality and resorts
- B2B/B2C Distribution
- E-commerce and digital channels
- Revenue & pricing
- Product development
- International negotiations
- Large account management
- High performance teams
- Commercial and digital transformation
28 years of trajectory
Six chapters that formed a commercial executive
From engineering to commercial leadership of resorts: each stage added a different competence — technical, international, product, channel and brand.
- 01
Education
Civil Engineering at FEI, with executive specialization at ESPM.
- FEI
- ESPM
- 02
Early career
Sales executive at Tigre Tubos e Conexões — the first commercial school.
- Tiger
- 03
International experience
Immersion in South Africa, in English, expanding cultural and business repertoire.
- South Africa
- 04
Aviation phase
Return to Brazil to work in international purchasing, executive aviation and airline sales.
- Embraer
- Aviation Leader
- LATAM Airlines
- 05
Entry into tourism
8 years in hotel negotiation and international product development.
- CVC
- Take off
- 06
Sales, distribution and marketing
7+ years as a hotel executive leading revenue, channels and brand.
- Grupo Wish
- Fasano
- Hot Beach
Sector
Aviation
Embraer, Aviation Leader, LATAM Airlines
Sector
Tourism and distribution
CVC Corp, Decolar
Sector
Hospitality and resorts
Grupo Wish, Fasano, Hot Beach
Professional experience
Timeline
2024 – Current
Hot Beach Parques & Resorts
Commercial Director, Sales, Marketing, RM and Distribution
- Leadership of the national commercial strategy for the group's resorts and parks, focusing on sustainable revenue growth.
- Commercial integration between hospitality, entertainment and leisure.
- Expansion of relationships with operators, OTAs, tourist trade and B2B channels.
- Increased direct sales, digital performance and distribution optimization.
2023 – 2024
Grupo Fasano
Commercial Director
- Commercial strategy and distribution of the group's luxury hotel division.
- Expansion of national and international strategic channels in luxury hospitality.
- Relationship with luxury operators, premium agencies and corporate market.
2020 – 2023
Grupo Wish Resorts
Commercial Director
- Commercial management of 9 hotels and around 1,950 UHs.
- Leadership of 38 professionals in leisure, MICE, corporate, digital and sales center.
- B2B digital platform for travel agents, with relevant incremental revenue gains.
- Growth of more than 40% in direct online sales and +150% performance in the sales center.
2019 – 2020
Take off
Head of Sourcing Non-Air | Brazil
- Management of the portfolio of hotel and service suppliers in Brazil.
- Structure with more than 60 professionals and multiple regional offices.
- Evolution of 5 p.p. in take rate via strategic renegotiation of contracts.
2012 – 2019
CVC Brazil
Director of International Products
- International portfolio for the Americas, Caribbean, Mexico, USA and Canada.
- International RFP model with consistent negotiation gains.
- Raising cooperative marketing funds with international partners.
2008 – 2012
LATAM Airlines
Regional Sales Manager
- Indirect commercial operation in the South and Southeast regions.
- Portfolio with more than 250 strategic clients.
- Implementation of the global sales model in Brazil.
2005 – 2008
Aviation Leader
Business Manager
- Commercial development in the executive aviation market.
- Relationship with high net worth clients and the corporate market.
2003 – 2005
Embraer
International Buyer
- Global supplier management and international negotiations.
- Supply chain and strategic sourcing of aeronautical components.
Education
- Executive MBA with emphasis on Marketing — ESPM
- Civil Engineering — FEI
Languages
- English — fluent
- Spanish — fluent
- Portuguese — native
Sector leadership
- Commercial Vice President of Resorts Brasil (volunteer)
- Caio Award 2025
- Phocuswright 2025 — San Diego
- International experience in South Africa and the United States