An RVaz publication

GIRO Sales News

Biweekly curation of sales, distribution and technology for resorts and water parks in Brazil, Latin America and the United States. 8 minute reading, without noise.

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What do you find

Four fixed blocks in each edition

Sources of specialized vehicles from the three markets, with commercial reading: what that data changes in your operation.

Direct selling × indirect selling

The distribution board: commissions, channel mix and the real cost of each reservation.

Technology and digital media

Booking engine, metasearch, AI agents and marketing investment in the hotel industry.

X-ray of numbers

Comparative reading Brazil × United States on distribution in accommodation and resorts.

Period radar

Movements of resorts and parks in Brazil, Latin America and the United States.

Editions

All published editions

ED.0523 Sep 2026

Two weeks, two big meetings — and a side effect in Europe

September concentrated the calendar: in nine days, São Paulo hosted the FOHB National Hospitality Forum and Equipotel/CONOTEL. The data shows a hotel industry that is still growing, but at a more moderate pace — and with a robust pipeline of new rooms and suites. In Europe, Google's regulatory outcome had an unexpected effect: independent hotels losing visibility, not gaining it.

—National Hospitality Forum (FOHB) and Equipotel/CONOTEL fill São Paulo in a single fortnight.
—Mediterranean hotels lose up to 30% direct visibility after Google changes to DMA.
—Brazilian resorts are expected to add 7,200 new suites by 2027.

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ED.03Aug 29, 2026

The distribution is redrawn by two sides at the same time

Regulators in Europe are beginning to punish Big Tech for favoring its own travel services, as the industry debates whether it is building — or losing — the data infrastructure race for the age of AI agents. In the end, Brazil remains one of the fastest growing markets in the world for corporate travel.

—European Union fines Google €890 million for favoring its own hotels and flights in search.
—Skift: ten years of direct sales campaigns and the share of OTAs has barely budged.
—PhocusWire: Why OpenAI's integration with Plaid is a boon for hospitality.

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ED.02Aug 15, 2026

The commission war arrived at CADE

The conflict between direct sales and OTAs left the commercial field and ended up in the regulatory field: six sector entities formalized a complaint against Booking.com. On the other hand, Decolar made the opposite move and cut commissions. And while Brazil debates who pays the distribution bill today, the USA and global players are already testing who will make the reservation in the guest's place tomorrow.

—Decolar reduces hotel commissions and creates zero commission for 6 months — direct response to Booking.
—Six sector entities sue CADE against Booking.com for abuse of a dominant position.
—IHG tests “agentic” booking with Google; Expedia measures the “AI Trust Gap”.

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ED.01Special 1st quarter

The quarter that defined the sector’s commercial agenda

The guiding principle of the first edition was one: who pays — and who should pay — the distribution bill, at a time when AI, metasearch and proprietary sales networks are gaining weight at the same time.

—75.5% of sales at Brazilian resorts are already direct, according to a study by Resorts Brasil with Noctua Advisory.
—Booking increases the Preferred Partner commission to 18% in Brazil, putting pressure on the distribution bill.
—Global hospitality enters 2026 investing less than 2.5% of room revenue in marketing.

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