01Channel diagnosis and distribution cost
Mapping the real cost per channel — commission, media, technology and team — and designing the ideal mix between direct sales, operators, OTAs and B2B.
Deliverables
- X-ray of the current channel mix
- Acquisition cost by channel and product
- Migration plan to your own channel
02Commercial strategy and structuring
Commercial policy by product, portfolio segmentation, regional coverage, goals and variable remuneration model aligned with results.
Deliverables
- Commercial policy and table per product
- Variable remuneration model
- Market structure and coverage
03Revenue management and pricing
Price governance, demand calendar, occupancy management and average daily rate, with decision rituals between commercial, marketing and revenue.
Deliverables
- Pricing and forecast rituals
- Governance between commercial and revenue
- KPI monitoring dashboards
04Performance and brand marketing
Positioning, campaigns and media with a clear return target — from rebranding to digital performance that supports direct sales.
Deliverables
- ROAS-Driven Media Plan
- Brand positioning and storytelling
- Marketing + sales integration
05Technology and AI applied to sales
Connected booking engine, CRM, WhatsApp and sales center, with AI in service, creative production and lead qualification.
Deliverables
- Booking engine selection and change
- AI in customer service and sales center
- Data integration and CRM
06MICE, multi-property and new businesses
Structuring teams and products for corporate events, multi-properties and strategic partnerships with major brands.
Deliverables
- Team dedicated to MICE
- Cross-sell between hotel, park and events
- Strategic partnerships and sponsorships