ESPM
Postgraduate
Executive MBA with emphasis on Marketing
ESPM · São Paulo — SP
Strategic marketing, consumer behavior, brand management and financial reading applied to commercial decisions.
Education
Engineering foundations, marketing insight
Rodrigo Vaz Ribeiro's training combines the analytical method of engineering with the brand and consumer vision of marketing — and continues to be constantly updated in distribution, technology and artificial intelligence applied to sales.
Academic background
Universities
Undergraduate and postgraduate degrees at leading institutions in São Paulo.
FEI
Undergraduate degree
Civil Engineering
Centro Universitário FEI · São Paulo — SP
Analytical basis and engineering method: structure complex problems, measure and decide with data — today applied to channels, pricing and revenue.
Executive programs
Courses and specializations
Programs in hotel management, leadership and artificial intelligence at the main business schools in Brazil and the United States.
FGV
Executive program
Executive Program in Hotel Management
FGV — Fundação Getulio Vargas · Brazil
Hotel management from the perspective of operations, revenue and results: indicators, costs and asset performance.
FDC
Executive program
Transformative Leadership
Fundação Dom Cabral · Brazil
Leadership development to lead commercial teams in contexts of cultural change and transformation.
Kellogg
International program
Artificial Intelligence Strategy Applied to Business
Northwestern University — Kellogg School of Management · United States
Strategic use of artificial intelligence in commercial decisions, sales productivity and distribution.
International and executive education
Training outside Brazil and continuous updating
International experience and presence at the main travel distribution and technology conferences.
ZA
International
English training and business experience
Imersão internacional — África do Sul · Cape Town
Fluency in English and cultural repertoire to negotiate with global chains, operators and suppliers.
PW
Executive education
Global Travel Technology and Distribution Conference
Phocuswright · San Diego — 2025
Continuous update in digital distribution, artificial intelligence and new sales models in tourism.
Qualifications
- Executive MBA with emphasis on Marketing — ESPM
- Civil Engineering — FEI University Center
Languages
- Portuguese — native
- English — fluent
- Spanish — fluent
Continuous update
- Phocuswright 2025 — San Diego
- PANROTAS Forum, Hotel Trends and CMO Summit
- Artificial intelligence applied to sales and distribution