Results
What changes when strategy, channel and team work together
A snapshot of recent deliveries in the commercial leadership of parks and resorts — revenue growth, stronger brand and cheaper distribution.
Download the delivery summaryFrom → to
Measurable movements
| Indicator | Of | To |
|---|---|---|
| Share of sales via your own website | 9% | 27% |
| Participation in direct sales | 53% | 75% |
| Occupation | 43% | 52% |
| Access to the park | 950 thousand | 1,17 milhão |
+20%
Growth in total sales
+50%
Growth in MICE sales
26
ROAS — highest media return on the market
Delivery fronts
Where the result was built
Efficiency and profitability
- 2 p.p. reduction in distribution costs
- Annual recurring savings of R$1.5 million
- 14% reduction in operating costs
- 30% increase in team productivity
- 12% growth in average daily rate (hotels)
- Average park ticket 18% higher
Commercial structuring
- Commercial policy by product
- New variable remuneration model
- Team dedicated to the MICE market
- Expansion of commercial coverage (MG and RJ)
- Cross-selling and up-selling between hotel and park
Innovation and technology
- Replacing the booking engine
- AI applied to customer service
- AI applied to WhatsApp
- AI applied to the sales center
- AI applied to creative production
Marketing, brand and media
- Rebranding and repositioning conducted with Ana Couto
- Campaigns on Globo, SBT and Band
- Digital marketing and social media
- Lives and promotional campaigns
Market and recognition
Highlights
Caio Award 2025
Biggest event in the development’s history: Sertanejo Weekend.
Phocuswright 2025 — San Diego
Participation with the largest global technology and tourism players.
Strategic partnerships
Heineken, Ambev, Bally and Chandon connected to the destination experience.
