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Ed. 01 · Special 1st quarter · reading 9 min
The quarter that defined the sector’s commercial agenda
The guiding principle of the first edition was one: who pays — and who should pay — the distribution bill, at a time when AI, metasearch and proprietary sales networks are gaining weight at the same time.
01
75.5% of sales at Brazilian resorts are already direct, according to a study by Resorts Brasil with Noctua Advisory.
02
Booking increases the Preferred Partner commission to 18% in Brazil, putting pressure on the distribution bill.
03
Global hospitality enters 2026 investing less than 2.5% of room revenue in marketing.